Creative Agency Projects

Behold: A brief overview of strong case studies pertaining to my career as a Creative/Art Director: UI & interaction designs, UX development projects, videography, brands/logos, & animation work.

*This list is not exhaustive, just some highlights for your perusal.


Momentifi & CMPS Institute: Platform Reband and Redesign (in-progress)
Role: Creative Director & Lead UI Designer

Platform interface redesign focusing on data visualization + brand & site redesign

Momentifi signup Mock Momentifi Dashboard Mock
Momentifi Charts Momentifi Email Builder Momentifi Components

Hanes: MaidenForm, Redesign + Responsive Restructure (in-progress)
Role: Art Director, Lead UI Designer & UX Developer

Restructuring and redesigning Maidenform ecommerce property for Hanes Brand, mid-2018 – focusing on mobile responsiveness and user-friendly flows.

Wireframes & Lo-fi PDP Wireframe (Updated)
Maidenform Mobile Homepage Mockup Maidenform Mobile PDP Mockup Maidenform Mobile PLP Mockup
Maidenform Desktop Homepage Mockup Maidenform Desktop PDP Mockup

ARS: Athlete Readiness Solutions: ARS Platform MVP Design
Role: Creative Director & Lead UI Designer

Ground-up platform architecture, design of data visualization & UI for Athlete Management System (AMS), and brand & site design for initial brand launch

ARS Mobile User Flow Wireframes ARS AMS Platform Dashboard Mockup ARS desktop Homepage Mockup

JDRF: Web Design & Development
Role: Art Director, Lead Designer, UX Architect

Ideated creative solution to generate sales for fundraising with JDRF and Ford through GTM’s web-based art creation application, early-2017. Created wireframes, prototypes, architecture and customer journey to completion.

JDRF Fundaraising Platform
GTM Sportswear

GTM Sportswear: Teamstore, Redesign + Responsive Restructure
Role: Lead Designer, UX Architect, Front-End Developer

Restructured and redesigned Teamstore ecommerce property for GTM Sportswear, mid-2017, which analytically led to 42% increase in conversion rates and decrease customers tunnel time by 33%.

Teamstore Storefront Profile View Teamstore Homepage Teamstore Management Dashboard Teamstore Product View

GTM Sportswear: Art Online, Redesign + Responsive Restructure
Role: Lead Designer, UX Architect, Product Owner

Restructured and redesigned Art Online application on GTM’s main web platform. Development is in progress following rigorous user testing & research, as well as streamlining successful sale user flow.

Art Online Select Team Art Online Edit Team Art Online Color Picker Art Online Catalog Art Online Saved Items Art Online in Phone View

Firespring: One Vanderbilt Avenue, Website Design & Development
Role: Art Director, Lead Designer, UX Developer, Production Specialist

Co-pitched site concept promoting S.L. Green’s new $2 billion, NYC skyscraper ‘One Vanderbilt,’ connected to Grand Central Terminal. Created wireframes, animation content, and live design mocks. Led team of designers and team of developers in creating the 2015 Silver Addy winning site for Best Design & UX.

Wireframes Styleguide Videography
OVA Landing OVA Design OVA Companies OVA Contact

Firespring: CouncilWare: ScoutTools Platform, Branding and Web Template Design
Role: Art Director, Lead Designer, UX Developer

CouncilWare has been providing Boy Scout councils and troops with templated web sites for almost 20 years. This proprietary platform was in desperate need of a facelift and it got one, which in turn boosted sales by a factor of 10.

ScoutTools Template

Localmize: Local business web & brand (re)design
Role: Freelance Web Designer, Brand Creator & Wordpress Developer

Duct Medic S&H Construction Paul Krause Dental Interiors 2000 Sunridge Village ASAP Appliance Repair Capstone Roofing Clark Awnings Activity Coins Allegiant Logos B&B Logos PWC Logos

42: Netrality Properties, Web App Design and Development
Role: Art Director, UI Designer, Full-Stack Developer {Ruby on Rails}

Sole designer, full-stack Ruby on Rails developer, copywriter and agency liaison with customer for NYC-based commercial real estate firm Netrality Properties while creating their Rails web app. This app facilitated in the generation of $3.7 billion in estate sales/leases in its first fiscal year, 2016.


42: Visit Nebraska
Role: Art Director, Lead Designer, UX Developer

As a part of 42’s initiative to bring Nebraska, specifically Lincoln), into the 21st century by promoting a strong, clean web presence and robust applications, I designed a sprawling vistors bureau web app. Yet another award-winning site I built as a member of the 42, and later Firespring, development team.

Visit Nebraska